mission and heritage

living the aveda mission

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.






· READ MORE ·

clean water changes

everything

since aveda’s founding in 1978, our mission has been to care for the world and all who live in it. access to clean water changes the lives of individuals, their communities and, in turn, the world.
since 1999, every april, aveda salons/spas, institutes, and experience centers have come together during earth month to raise awareness and funds for clean water. together, we have raised over $69M to provide clean water globally and protect clean water locally

since aveda’s founding in 1978, our mission has been to care for the world and all who live in it. access to clean water changes the lives of individuals, their communities and, in turn, the world.
since 1999, every april, aveda salons/spas, institutes, and experience centers have come together during earth month to raise awareness and funds for clean water. together, we have raised over $69M to provide clean water globally and protect clean water locally


· READ MORE ·

naturally derived

ingredients harvested worldwide

naturally derived, which we define to be those for which more than 50% of the molecule comes a plant, non-petroleum mineral, water, or some other natural source. aveda has established Soil to Bottle™ traceability for certain key ingredients, which allows aveda to progressively document and expand the source of these ingredients while promoting quality through its supply chain. aveda develops close working partnerships with certain communities and/or suppliers and seeks to use them as our primary source for specific ingredients.

· READ MORE ·

aromalogy with pure

flower and plant essences

we believe every beauty product should make you feel as beautiful as you look. that’s why aroma is at the heart of every aveda experience. to help promote your sense of well-being, our products feature aromas formulated through the art and science of aromaology. created in our botanical aroma lab, our pure-fume™ aromas are artful blends of flower and plant extracts distilled to their very essence, their spirit, to awaken your senses with nature’s power

we believe every beauty product should make you feel as beautiful as you look. that’s why aroma is at the heart of every aveda experience. to help promote your sense of well-being, our products feature aromas formulated through the art and science of aromaology. created in our botanical aroma lab, our pure-fume™ aromas are artful blends of flower and plant extracts distilled to their very essence, their spirit, to awaken your senses with nature’s power



· READ MORE ·

first beauty company

with 100% post consumer recycled PET bottles and jars

now more than 85% of our skin care and hair styling PET bottles and jars contain 100% post consumer recycled materials. with every aveda package developed, we're mindful of our environmental footprint and work to minimize our packaging and maximize our use of recyclable and post consumer recycled materials

· READ MORE ·

first beauty company

manufacturing with 100% wind power*

we believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. we find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. 

*first beauty company manufacturing with 100% wind power in our primary facility

we believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. we find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. 

*first beauty company manufacturing with 100% wind power in our primary facility


· READ MORE ·